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Business Strategy | TiKAG

Business Strategy

When the expensive printer/photocopier in an office began print black lines on every page, the office manager called a local repair shop where a friendly man informed him that the unit probably needed only to be cleaned.

Because the store charged $100 for such cleanings, he said, the manager might try reading the manual and doing the job himself.

Pleasantly surprised by his candor, the office manager asked, "Does your boss know that you discourage business?"

"Actually it's my boss's idea," the employee replied. "We usually make more money on repairs if we let people try to fix things themselves first."

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